The World cup in 1974 or 1978 or the Euro Cup of 1884 saw English team eliminated in the preliminary rounds itself. And the memory still haunts the English football fans 14 years since the last time when Graham Taylot’s English squad failed to qualify for the world cup in the united states in 1994.

The extravaganza of football in the world sport, the financial milieu of retailers, advertisers and sponsors will have to bite the crunch of England’s absence this Euro2008. It is estimated that this absence of English team will alone cost around 1 billion pounds to the UK economy. No wonder, England has always been the epitome of the world football, with EPL being the longest running and most watched football tournament in the world. Shirt sales all over UK has been heavily down this summer and the television advertisements ratings too have severly gone down, as it would now fetch only a fraction of what it could have been if England team were there.

However, It is football after all. Enjoy, chill and take a beer and watch the Euro2008, some hours from now.